Pareto Speaks to Us About Environmentalism

By Norman Rogers

Vilfredo Pareto, who died in 1923, was an Italian economist and sociologist. In the spirit of Machiavelli, he developed theories concerning human belief and the rise and fall of elites. His insights can be applied to explain much about contemporary America. (See: The Rise and Fall of Elites: An Application of Theoretical Sociology by Vilfredo Pareto)

 Pareto believed that men form their beliefs from emotion or sentiment and that rational justifications for beliefs are constructed after the belief has been subscribed to. In other words, the rational justification is window dressing. Pareto also thought that men deceive themselves about the origin of their beliefs, not recognizing that their beliefs are the consequence of sentiment. Men claim, and believe, that their beliefs are the result of rational thought.

Because belief is emotional at its root, it is extremely difficult to make ideological conversions by logical argument. Logical arguments won’t work because the believer will mount a logical defense to every argument and will be impervious to rebuttals. Successful ideological conversions are made by using emotional tactics, such as applying psychological pressure.....To Read More.....